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Playbooks

Learn what nobody profits from telling you.

Practical, no-jargon guides for Indian marketplace sellers — the same explanations we give clients, published free.

Amazon Ads · ACOS

Break-even ACOS for Amazon sellers: set a profit-aware ad target

Calculate break-even ACOS from product contribution, compare it with actual Amazon Ads performance, and set a target that protects the profit you need to retain.

Flipkart · Reconciliation

Flipkart payment reconciliation: match orders, settlements and bank credits

A practical audit for Flipkart sellers: connect each payment to its orders, check deductions and returns, and separate timing differences from disputes.

Settlements · Reconciliation

How to read your Amazon settlement report (and find the money in it)

Many sellers check the payout without reviewing the settlement lines. Here is how to check fees, returns and reimbursements.

Start here · Marketplaces

Amazon vs Flipkart vs Myntra: where should a new seller start?

Compare Amazon, Flipkart and Myntra using category fit, current per-SKU economics, catalogue readiness and fulfilment capacity—not generic marketplace rankings.

Agencies · Money

What an e-commerce agency actually costs in India

Retainers, commissions, hidden charges — and the questions that expose them. How to evaluate scope, accountability and value before choosing an ecommerce agency.

GST · Start here

GST and TCS for new marketplace sellers: the no-jargon guide

What you must register, what the marketplaces deduct, and how to claim your TCS credits — explained for first-time sellers.

RTO · Returns

How to reduce RTO on Amazon and Flipkart: a seller checklist

A practical RTO audit for Indian marketplace sellers: calculate the real cost, separate return reasons, test targeted interventions, and keep evidence for disputes.